Alert: Rating Downgrade (12/15/23)-Prudential Financial Inc (NYSE: PRU).

Reflecting eroding fundamentals and low Appreciation Potential, the Value Trend Rating for Prudential Financial Inc (NYSE: PRU) weakened during the last several trading days. PRU's current Value Trend Rating is C and the prior Rating was B. Details supporting this lower rating are included in our next report.

Prudential Financial Inc (NYSE: PRU) stock declined modestly by -1.3% on 12/15/23. The stock closed at $103.86. Moreover, trading volume in this decline was exceptionally high at 258% of normal. The stock has been exceptionally strong relative to the market over the last nine months and has risen 4.2% during the last week.
PRU's future returns on capital are forecasted to be above the cost of capital. Accordingly, the company is expected to continue to be a major Value Builder.
Prudential Financial has a current Value Trend Rating of C (High Neutral). With this rating, PTR's two proprietary measures of a stock's current attractiveness are providing very contradictory signals. Prudential Financial has a slightly negative Appreciation Score of 36 but a very high Power Rating of 91, leading to the High Neutral Value Trend Rating.