Bread Financial Holdings Inc (NYSE: BFH). Extremely significant negative changes in investment behavior have recently occurred: negative upside/downside volume developed, its shorter term price trend turned down, and the stock fell on very heavy volume.
Small negative changes in Bread Financial Holdings Inc (NYSE: BFH) fundamentals have recently occurred: significant quarterly sales deceleration occurred.
In light of these highly negative signals we are reviewing our current Overall Rating of A. We would view the shares with caution pending completion of this review in the next several days.
Current PriceTarget Research Rating
Bread Financial Holdings has a current Value Trend Rating of A (Highest Rating). With this rating, PTR’s two proprietary measures of a stock’s current attractiveness are providing complementary signals. Bread Financial Holdings has a slightly positive Power Rating of 68 and a very high Appreciation Score of 88, producing the Highest Value Trend Rating.
Recent Price Action
On 9/29/25, Bread Financial Holdings Inc (NYSE: BFH) stock declined by -2.6%, closing at $58.07. Moreover, this decline was accompanied by exceptionally high trading volume at 204% of normal. The stock has performed in line with the market over the last nine months and has declined -8.5% during the last week.
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